Idea Napkin No. 1

1) You. 

I’m just a university student, but I am more than half way done with my degree in accounting. If I were to take on this business concept it would be after graduation. So that puts me in a place where I will be a Certified Public Accountant, with experience in running an efficient and profitable business. I’ve also been working sense I was 16, all my previous jobs have required direct contact with customers, so as of now I have a great work ethic and great customer service.  

2) What are you offering to customers? 

 I’m offering customers the choice to either use their car or use public transportation. I’m offering them about an hour extra of sleep in the morning. I’m offering them a solution to their parking problems. My underground parking garages will not take up space so in turn they won’t make already crowded areas even more crowded and they will provide a cheap parking spot.

3) Who are you offering it to? 

My main focus is to target the University of Florida’s population. All students that live off campus have struggled or a currently struggling with this problem. Through time we could broaden our target customers to the whole city, but for now mostly students and faculty around the universities perimeters.

4) Why do they care? 

They care because most student move away from home and bring their cars with them, and a large portion of them just keep them parked somewhere and barely to rarely use them because you just can’t find parking here. Most students take a 30-40 minute bus ride just to get to class, and take into consideration campus is only 10-15 minutes away from most apartment complexes here in Gainesville. Another major issue it towing.  Towing is Gainesville way of fixing its over population. If you park somewhere you’re not “suppose” to park, your car will get towed and they will hit you for a $100 fine.

5) What are your core competencies? 

 What mostly sets me apart is the fact that they are underground. This allows us to build right under the populated areas and will allow customers to be right where they need to be. Yeah we have parking garages here, but they are really far from your destination, sometimes so far that you have to take a bus from the parking garage just to get where you need to be.

I think all the elements of my idea fit together really well. The only question I have is whether it is possible or not. I’m not sure with Florida’s land mass and all, that we would be able to build such massive underground parking garages. I mean we don’t have basements here and I always thought that was because of our sinkhole problem. But other than that, I think my plan and its comments complement each other well.