Week 15 Reading reflection

Finally the last article or textbook chapter I will have to read for this class. But I have to say this is by far the most interesting one I read and it’s obvious why this was the last article assignment. Before I read this I had never heard of a think called micro finance and after ire ad it I thought to myself “why didn’t I think of this!” this is such an entrepreneurial idea, so much risk and possibility of failure involved, who would just wake up and think to do this. But this idea is just so amazing and it actually makes a difference. This article tells the story of an Indian women and how she was given a small loan of $200 with that she got a buffalo, solve its milk paid back the loan and made a small profit. She then reinvested her money got another loan and kept doing little things like buying chicken for eggs to sell. She eventually highbred her families daily income from $1-$10. That’s just amazing. The other thing about this venture concept is customer loyalty. When I say this idea has risk involved I don’t mean just customers not paying back your loans i also mean its surroundings. While this company was doing great in villages and helping poor families there where those villagers that robed the company and sues them, eventually kicking them out. But the company stayed ethical. They didn’t give in to threat and didn’t give the bullies any money they just simply left, this gained them customer loyalty from the rest of the village allowing their company to grow substantially in other areas. This is just another point in how much a customer really means to a company and how they are the backbone of the companies over all existence.