Whats Next

Existing market:

Step1:

My entrepreneurial concept was building underground parking garages. My vision was constructing these garages for interested parties. Hence my company would just be a contractor/builder so our revenue stream will come from business entities hiring us to build them an underground garage. The next thing I believe my customers are going to want is cheaper prices. Right now constructing such a product would be very costly. I think the next ting will just be finding ways to minimize cost and be more efficient in order to cut cost. I also think that our nest thing is expansion. Originally my idea was just a means of fixing the parking problem at U.F but there are many places in the U.S that suffer from dense populations and in turn horrible parking.

Step2:

After describing my idea with potential customers I asked them the following questions.

I asked customers what should we be doing that we aren’t doing?

Do you think customers in other populated locations might what more parking garages as well?

Step3:

I think our future path looks as follows. We would run a lot of test and gather a lot of data and finally build one garage. After that garage we would see how it goes, how it’s holding up and see if it’s as popular as I expect it to be. Then over time my company could find cheaper but still good quality materials, maybe over time we could have perfected the way we construct the garages to be as efficient as possible and things of that sort.

For my kind of business I have two possible ideas the “next” thing could be as a mentioned before. For started is we find a way to build underground parking garages here in Gainesville, we could move out of state and start constructing underground ground garages in other parts of the country. In order to do that we would have to research other potential candidate cities, study  their local laws and regulations, test their land and just over all have a lot of hard evidence that this will be beneficial before even building anything.

New Market:

Step1:

My radically different market that eventually I would plan on targeting would be some international countries. We would be able to build them in even more populated areas. Especially populated areas which are still under infrastructural development. Places like India or China, where there population is abnormally huge, we could find a way to fit all these people but underground. These undeveloped nations will eventually catch up with the rest of the wealthy nations but something that these wealthy nations don’t have any experience on is how to govern and manage so many people. China and India together hold about half of the world’s population. And although the U.S is big land wise, out population can just not compare. Infrastructure is a major key in order to be and to reach developed nation “status”. But how are these so populated countries going to do that? Well I think my underground parking garage idea can help not just in that regard but it could foster other ideas on how to spread different kinds of infrastructure underground.

Step2:

Let’s take India for example. My idea can create value for their society in many different ways. For starters it can help them be and keep organized. India has really bad traffic/traffic rules. There has crazy of number of cars and about 4 lanes drawn on the ground but the people make about 6 lanes because they don’t follow the lines on the grounds. Not to mention pedestrians cross the street and cars don’t stop, cars just move around them. And rarely do individuals actually pay attention and listen to traffic lights. My underground parking garages can help with bringing some discipline to Indian streets. Although it wouldn’t fix the problem it would be a start.

Step3:

I found some potential customers and I asked them the following questions.

What do you think about my idea?

What kinds of adaptations to the product/service mix do they think you should make to be successful in this new market, like India or China?

Step4:

I definitely still think this market is as, or I would even say, more attractive than my existing market. India is still very underdeveloped and it’s going to see massive growth in the next couple of years. There whole country is massively populated they are my perfect targeted customer. My assumptions where correct I expected them to question whether it was ok with the government, if it was expensive and stuff like that.